![home_img-03](https://identical-mr.com/wp-content/uploads/2019/09/home_img-03.png)
Field Work is a key strength
![chek_b](https://identical-mr.com/wp-content/uploads/2019/07/chek_b.png)
We spend royal time on project specific interviewers Training
![chek_o](https://identical-mr.com/wp-content/uploads/2019/07/chek_o.png)
Quality fieldwork is a challenge in the middle east region. We therefore emphasise effective fieldworkers training as a key part of ensuring raw data integrity and reliability.
![chek_g](https://identical-mr.com/wp-content/uploads/2019/07/chek_g.png)
All newly recruited fieldworkers are taken through a basic market research appreciation workshop from which competent ones are selected to participate in project specific briefings, usually attended by Client.
![chek_s](https://identical-mr.com/wp-content/uploads/2020/06/chek_s.png)
Our typical data collection training (briefing) takes a minimum of three days (for complex projects) and is tructured to include dummy interviews and pilot interviews.