Field Work is a key strength
We spend royal time on project specific interviewers Training
Quality fieldwork is a challenge in the middle east region. We therefore emphasise effective fieldworkers training as a key part of ensuring raw data integrity and reliability.
All newly recruited fieldworkers are taken through a basic market research appreciation workshop from which competent ones are selected to participate in project specific briefings, usually attended by Client.
Our typical data collection training (briefing) takes a minimum of three days (for complex projects) and is tructured to include dummy interviews and pilot interviews.