IDENTICAL is a specialize in all major vertical like Retail Audits, Ad tests, Concept tests, Product and packaging tests, Market assessment and feasibility studies, Consumer segmentation, Brand health tracking, Communication evaluation (pre-production and post-production),Post-launch evaluation studies, Customer satisfaction Incidence, Usage and attitudes studies, General Consumer Surveys, Behavior change studies Political and governance, Opinion Polls , and Focus group discussion, Healthcare, Automobile, Electronics and other B2B & B2C verticals.